The award-winning Greek perfumer George Papachatzis answers from the laboratory of the Greek perfumery JOUR NAPER PERFUMES the big question that concerns all perfume lovers and not only: “Where should we spray our perfume?”.

I am often asked in TV interviews or beauty blogs about secrets on where to spray our perfume. Because don’t forget that when you don’t wear your perfume in the right places, it’s as if you haven’t put it on at all. So the next time you spray your favourite perfume or cologne, don’t forget to spray it on the following spots:

1. Always spray your perfume in areas where there is either surface flow or a high concentration of blood, as there is a higher body temperature, which as you know, helps the perfume to evaporate. Such is the inside of our wrists.
2. Behind our ear.
3. Inside the elbows.
4. At the base of our neck.
5. In the summer months when our body is more exposed, a very good secret is to spray the inside of our knees.
6. Wear the perfume not only on the classic spots but also on more neutral areas such as the temples
7. On clothes (be careful to spray from a distance of 15 cm to avoid staining, especially if you wear light-coloured clothes), which thanks to their absorption capacity ensure our fragrance lasts even longer.
8. In our neck.
9. In our hair, another spot that is famous for its absorption capacity, it is enough to spray from a distance of at least 15 cm. so as not to cause dryness in the hair, because of the alcohol content.